Mastey Traite Shampoo is perhaps the most gentle shampoo ever made. Using a cream cleansing system, Traité cleanses by addition of Natural Moisture Factors, Vitamins, Minerals and Essential Lipids to replenish and revitalize the hair and scalp with every shampoo. Hair will have more vibrance and life, feel softer and more manageable, stay stronger and be healthier. From the first time you try it you'll see and feel what a difference Traité makes. What makes it so Pure? Traité shampoo contains no ammonium or sodium laureth sulfates or other unwanted detergents. Oil & Dye free, it is safe and gentle to use as a moisturizing body wash. Directions: On wet hair, massage onto hair and scalp until a creamy lather is acheived. Leave in for a few seconds. Rinse and repeat if necessary.